Zynga, the leading game developer has partnered with Kenneth Cole an American fashion house to debut the Kenneth Cole PRIDE 2021 collection in the hit hyper-casual game High Heels. It is the first time Kenneth Cole’s products have been featured in a mobile game.
High Heel is a casual title from the house of Zynga. The game is about doing parkour by wearing different sizes of heel shoes. As you start playing the game, it tells you to manoeuvre your character and avoid numerous obstacles. The best way to avoid obstacles is to wear high heels as it makes it easy to get you over the obstacle.
Customization of characters and items is also a big feature. Players who wish to decorate the heels and the looks of the players can do so. Fancy items such as bags, angel heels, bracelets, devil & angel crowns are among the customisation options.
Regarding the collaboration between the two companies, during the first two weeks of June, players get to use the items from the Kenneth Cole PRIDE 2021 collection, including the brand’s iconic KAM sneakers, shirts that proudly say “Being Different is What We Have in Common”.
In addition, the collection has premium accessories such as sunglasses, watches and mask lanyards for you to equip in-game.
Apart from these, Kenneth Cole’s PRIDE 2021 collection is also available for purchase. Players who want to own the collection can head to the official website of Kenneth Cole. Also, for every PRIDE product purchased, a percentage of net sales will be donated to The Mental Health Coalition.
With the collaboration announcement, Frank Gibeau, Chief Executive Officer of Zynga said, “At Zynga, we believe, unequivocally, that our strength is in our diversity and that we are called to celebrate our differences. We are proud to stand in solidarity with the LGBTQ+ community in celebration of Pride Month,”.“We’re thrilled to be partnering with a revered, boundary-pushing brand like Kenneth Cole to increase representation in our games and empower players to show their pride, spirit and fashion in High Heels!; it’s a perfect fit.”