With next-generation hardware on the horizon and no in-person gaming conventions, recent months have seen more new game announcements than usual. That’s exciting! It’s always fun to get a glimpse at the gaming landscape of the future. However, in the process of moving from one big reveal to the next, I’ve had the opportunity to think about what I expect from these high-profile game announcements. What makes them cool? What makes them fall flat? I arrived at these five general guidelines to start off on the right foot, maximizing the goodwill and excitement among gamers.
Provide a release year
Don’t feed platform confusion
Tell us when we’ll learn more
You need more than a logo
Wait for the right time
Of course, an announcement isn’t a failure if it can’t hit all these points. Certain business realities can get in the way. Sometimes exclusivity deals and other behind-the-scenes stuff limit the language that companies can use. Sometimes a publisher or developer might want to announce a game early to showcase its value to potential corporate buyers. Sometimes unforeseen problems turn a two-year development cycle into a five-year one. Not to mention the fact that smaller projects and indie games face an entirely different set of challenges surrounding their reveals. But when it comes to triple-A titles that get stage time at big showcases, these tips represent my ideal scenario.
What do you personally like to see from game announcements? Which reveals have sent shivers down your spine? Let us know in the comments below!