The new generation product is partially a result of two key acquisitions Cision made in 2019 – acquiring startups TendKite and Falcon.io. This provided the company with additional innovative capabilities, including TrendKite’s monitoring and analytics, which has been integrated with Cision’s content, media database, newswire distribution, and business results attribution capabilities.
The updated Cision Communications Cloud platformdelivers an improved user experience, more intelligent reporting, and better campaign execution – ideal for PR, marketing, and communications teams.
“This is an exciting time for Cision as we continue to evolve after our recent acquisitions,” says Kevin Akeroyd, Cision CEO. “By taking the very best elements from across our product portfolio, we’ve created an inclusive earned media management platform that sets us apart from anything else in the market. According to a 2018 Cision/PR Week Survey, 77% of comms professionals feel they could better measure the ROI of their work, and the next generation of Cision Communications Cloud is built to empower them to do so. We’re offering an end-to-end workflow, real-time insights, and the only communications platform that truly measures the value of earned media.”
Capabilities of the new Cision Communications Cloud include:
- Monitoring and Analytics – influencer discovery, business results reporting, unlimited dashboards, real-time alerts, AI-powered insights, image monitoring, social listening, and more.
- Personal and Scalabale Engagement – featuring the largest contact database available to PR pros, with more than 1.4 million professional media profiles and 910 million social influencer profiles. Users cans earch by interest, expertise, or demographic.
- Integration of Paid Media Tools – now delivering earned-media-informed custom audience creation, targeting and activation, users can create custom inerest audience based on earned media engagement.
To learn more about Cision Communications Cloud, visit the company website.